“We’re very proud of these awards; they affirm our leadership in the truck market,” said Fred Diaz, President and Chief Executive Officer Dodge Ram Brand, Chrysler Group LLC. “In a head-to-head competition, our all-new 2010 Ram Heavy Duty un-seated last year’s winner, right in the pickup truck capital of the U.S. Ram is not only the best heavy-duty truck we’ve ever built; it’s the best heavy-duty truck on the market, hands down. We’re also proud that the Dodge Dakota won its category, affirming Dakota’s capability and versatility.”

2010 Dodge Ram 3500 Laramie Heavy Duty Crew Cab (Image: Dodge)

Judging by the 40-plus TAWA members occurs over two full days of on- and off-road evaluation. Consideration is given to everything from exterior styling and off-road capability to the entrant’s overall utility, value and fuel efficiency.

“Trucks are the work horses of Texas, said Harold Gunn, President of TAWA. “And the Truck Rodeo is the most comprehensive evaluation of new trucks and SUVs in the country. The wins for Ram Heavy Duty and Dodge Dakota are significant because our Truck Rodeo offers journalists a chance to judge vehicles in side-by-side comparisons and these top awards were given based on individual impressions and by secret ballot.”

Bridgestone Dueler A/T Revo2 (Image: Bridgestone)

“The original Dueler A/T Revo is a great tire that’s provided top performance for customers for years,” said Phil Pacsi, Vice President, Consumer Marketing, U.S. & Canada Consumer Tire Sales division, BATO.

“This new generation Dueler has all the benefits of the original Bridgestone Dueler A/T Revo, plus new technologies and design that make for an even better all-terrain driving experience,” Pacsi continues.

The second generation Dueler A/T Revo was developed in response to consumer demand for an all-terrain product that meets the needs of modern trucks, SUVs and CUVs. With its new sidewall design and evolved tread pattern, the Dueler A/T Revo 2 is the most versatile and aggressive tire in the Bridgestone light truck/SUV line-up. The tire’s revolutionary tread design provides outstanding performance in a wide variety of driving conditions.

“The Dueler A/T Revo 2 serves both the highway driver and those who want to explore rougher terrain. The enhancements in the new tire combine to make ‘one tire for all worlds,’ that is quiet, comfortable and durable, both on the road and off,” Pacsi said.

Building upon the reputation and contemporary styling of the original Dueler A/T Revo, the Bridgestone Dueler A/T Revo 2 has been enhanced with cutting-edge technology by offering improved wet traction and rolling resistance. The passenger sizes of the A/T Revo 2 feature a Dual Layer Tread, and the light truck-metric sizes are enhanced with Bridgestone’s DuraTech tread compound to resist chipping and tearing when used in demanding conditions.

Other improvements in the new generation tire include reduced road noise, made possible through optimizing the tire’s tread design, and increased biting edges and other technology features to maintain snow and off-road performance.

Introduced to the marketplace in July 2009, the Bridgestone Dueler A/T Revo 2 is now available in 27 sizes from 15” through 20” rim diameters. P-metric sizes feature a 500 AB UTQG and 50,000-mile limited treadwear warranty. All sizes feature Bridgestone’s Platinum Pact Limited Warranty and Buy and Try 30-Day Guarantee.